Students: Pick up the shovel and dig. Dig hard. Dig for your life.
This is your industry. You love advertising—so show it. Don’t wait for a creative director to give you a contract to start working for your industry. Play hard and question what your industry is doing. Don’t like what some creative told you or said in an article? Write to him, call him, don’t leave him alone. In fact write an article yourself, do a pro bono ad, join an international competition, call an art director or copywriter and ask him for a couple of minutes of his time. If you don’t like the industry as it is—change it. Individuals, regardless of how small they are, have the power to change the world.
Creatives: Show them how to shovel.
Once you are ‘in’, you shouldn’t close the door on those behind you. Reach out and try to get as many across the bridge. That nervous guy that left a stupid voice mail this morning and whose message you deleted is the junior that will have the idea that will make you an award winning creative director one day.
Improving our national “book” quality is the responsibility of all. The know-how lies with you Mr. Creative. If you know what it takes to make an ad win Gold at Cannes that’s great for you. If 10 people can learn from you that’s a national achievement.
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